How to Choose the Best Color for Business Branding and Logos


business branding and logos

If you have not already solidified a color for your company’s logo, figuring out the right color palette might be a bit overwhelming due to the multitude of colors to choose from. Picking the appropriate colors directly affect the representation of your band and outcome of your marketing reach. This is due to the fact that certain color groups bring about specific emotions and moods. Here is a list of basic colors and their common uses:

Blue: Blue is considered to be a calming color because it is the color of the sky and the ocean. It is often associated with masculinity, cleanliness, technology, or tranquility. This color is ideal for the health industry as well as products related to cleanliness such as water purifications and cleaners. Due to its association with the sky and sea, it is also commonly found in airline and cruise branding. Blue is also known to suppress the appetite so it is normally avoided by the food industry.

Green: Green is known as the color of the environment which is associated with mother nature, growth, and the feeling of freshness. Industries which commonly use this color include grocery stores, juice bars, and healing products. Because green is also the color of money, it is correlated with the financial world, banking facilities, and wall street.

Yellow/Orange: Yellow is often associated with food because it helps to increase appetite, much like the color red, which explains why it is typical for food industries to use these two colors. Because yellow also signifies intelligence, energy, happiness, and youth, it is commonly used for children’s products and marketing material.

Red: Red is another color that is associated with energy, power, and strength. This color is normally associated with romance, danger, leadership, and fire. It also encourages quick decisions, making it ideal for call to action buttons on websites that drive you to click the “buy now” or “click here” buttons.

Purple: Purple is often associated with the feeling of luxury and loyalty. It is rare for this color to be found in nature which gives it the feeling of creativity, magic, and mystery. Much like the effects of the color yellow, children are often drawn to bright purple so it is often used for children’s products.

Color Theory Basics

These color descriptions are based on what is commonly seen in certain industries, however, there are always exceptions that still work. For example, despite the colors red and yellow increasing appetite, a restaurant is not limited to these colors to become successful. If it used a color such as green, it may attract those who are health conscience because it would convey a sense of being natural and wholesome. When deciding on the right color palette for your business branding, consider the message you want to deliver and the target audience.