You’ve heard this time and time again, about the rising trend of social media within the business and marketing world. This prediction headlined articles all throughout the year as 2016 approached…
Looking back at these headlines today, we see that social media did in fact change the way of marketing as we knew it before and it still continues to play a significant role to this day. As a result of this growing trend, older, more traditional marketing methods have unfortunately been overlooked and/or disregarded in new business marketing plans. Contrary to these beliefs however, it is important for business owners to understand the actual growing importance of email marketing specifically and its ability to enhance your business in today’s socially connected world. Here are the top 3 reasons on why you need to include email marketing as a part of your business development plan:
1) Highest Return on Investment
If you are a business owner, here is the number one reason to have an email marketing campaign: email marketing = high ROI. When taking into consideration how much time, effort, and money is needed for various marketing practices, email marketing is one of the most efficient methods to schedule, target, and communicate messages and announcements to a mass audience of potential and existing customers.
“For every $1 spent on email marketing, the average return is $44.25. (emailexpert)”
2) Higher Lead Generation and Conversion
Because your list of contacts is often made up of email addresses which have been provided to you by people themselves, referrals, or from those opting in from an online form; these contacts are much more likely to convert into sales because these individuals have already expressed interest towards your company and business.
“Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)”
3) Email marketing ≠social media marketing and vice versa
Email marketing and social media are not the same and cannot be used interchangeably as they both work to serve different purposes for your business. Whereas social media marketing focuses on branding and engaging with your audience, not so much on directing sales and such; email marketing is in fact a direct sales channel that helps to communicate and convert leads into sales.
“When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. (Nielsen Norman Group)”
“48% of consumers say that they prefer to communicate with brands via email. (Direct Marketing News)”
So Which Marketing Method is Best For Your Business?
When trying to decide which method is best for your business, either email marketing or social media, the answer is… both! Like we mentioned above, email marketing and social media marketing both work to serve very different yet very important purposes which are essential to the success of your business. Instead of choosing between the two, these methods should be used in unison to complement each other for maximum efficiency and impact to your marketing campaign. Today especially in our socially networked society, it is especially important to interconnect all channels to fully utilize your resources and means of communication with your audience. Throughout your social media platforms and website, there should always be opportunities for your viewers to join your newsletter mailing list. Likewise, in your newsletters there should also be links for your readers to connect to your social media platforms as well. In order for your marketing strategy to succeed, you need both social media and email marketing to fully reach, connect, and provide for your audience and consumers.
For more information on Ready Artwork’s marketing services please give us a call today 626.400.4511.