A website’s design, functionality and speed are 3 key factors on which websites are judged but content is an equally important component. Good content will not only enhance your visitor’s browsing experience, it also has a number of search engine optimization (SEO) benefits including opportunities to get your website ranked higher in search results. Here are 5 essential website content elements that will help you scale and grow your business.
Create Original Content
Reposting or copy/pasting articles from other websites is unethical but it can damage your search engine rankings. In order to avoid being penalized by search engines for duplicate content, the best way is to create your own unique content for your website. Constantly updating your website with original blog posts or even just an update of current projects will help capture your viewers’ interest and encourage them to revisit your website. More importantly, useful and new information is one of the key components to improve rankings.
Bottom line: See content creation as an opportunity to get your website noticed in search engines. Find ways to differentiate your business from others.
Always Focus On Making Strong Headlines
Headlines are important for several reasons: they help grab the attention of search engines and readers. On average, 80% of online readers spend time reading a headline, but only 20% will read the rest of the article. Your website has only seconds to capture interest, and 80% is dependent on the headline. Treat your headline as the first impression of your post. Put effort in creating the best title and make sure you are maximizing the opportunity to grab your visitor’s attention with a thoughtful headline.
Rule of thumb: Ensure that your title lines up with the rest of your content. If the headline is made for the purpose of getting the user to click (click-baiting) and the user is unpleasantly surprised when they arrive to the content, this will create an unfavorable experience for both parties: a higher website bounce rate for you and a frustrated website visitor.
Be Able to Provide Answers
People come to a website and expect to find information they need or a solution to a problem. Make sure you identify your market and cater to want they are interested in reading about. For example, if you are selling jewelry, you might want to write about fashion trends or outfits of the day. If you are selling car parts, your blog topics should focus on car shows, product reviews…etc. A guide or how-to article is always a good start.
Create Engaging and Thought-Provoking Content
Often times, less is more. A successful blog post is not about length, but engagement. Can your readers relate to it? Does the content benefit your readers? If it is a call-to-action post, did your visitors perform the desired action? These are some of the questions you should ask yourself before writing the post. If your readers find your writing interesting, they are more likely to interact and come back to your site again. When you provide thought-provoking content, you build trust and credibility.
The visual appearance of your posts will affect viewer’s browsing experience. Graphs, charts, infographics or illustrations will help viewer to understand your ideas and strengthen your statements. Videos, especially how-to videos can help you get your point across.
With these 5 website content elements in mind, you should be able to provide valuable content while building trust with your visitors. If you are struggling with developing a content strategy for your website, we can help! Give us a call at 626.400.4511 or contact us today!