You’ve got an amazing product and a great business plan, but are you ready for your social media launch? Social Media has become a powerful tool for people to connect with one another but now, businesses are seeing the value in its marketing capabilities. Just in the U.S. alone, a whooping 1.96 billion people use social media, from a business perspective, that’s 1.96 Billion potential customers.
Through social media, businesses gain the ability to reach people worldwide, but to capitalize on social media’s full capabilities, certain things must be taken into consideration. Here are 5 tips you should consider for a successful social media launch.
1. Pick the Right Social Media Platform:
There are so many social media platforms out there, but not every single platform is right for you and your business. Before you start creating accounts on every social media platform you can find, think about the type of audience you’re looking for. Below is a breakdown of a few popular social media platforms today.
Facebook is one of the most popular social media platforms out there, with over a billion daily users. Typically, Facebook is a go to platform for any business, but ideally, that business should be posting interesting content that is more likely to be shared, so that your business can reach its maximum exposure on Facebook.
Twitter is another popular social media platform. The typical age range for Twitter users is between 18-29 and these users reportedly expect a response within an hour. If your business is looking to target a younger audience and has the capabilities to respond in a timely manner to followers, Twitter can be extremely beneficial as a social media platform of choice.
Instagram is also a very popular social media platform with a typical age range between 18-35 and a majority of users being female. Utilizing Instagram is perfect for companies that are visual and or have very photogenic products. If your ideal target audience is young females and your company product or service is visually stimulating, Instagram is perfect for your business!
2. Targeting Your Way To Your Audience
Just posting on your social media isn’t going to get you tons of followers. Sadly, in today’s media driven world, nothing is simply plain organic anymore. Becoming successful on social media requires a targeting strategy. When you use targeting, it’s going to require a spending budget, but the payoff is well worth it. Targeting allows you to narrow down to your company’s ideal audience by demographic, location, hashtags, or much more. Advertising goes well with targeting as well. If you can target the people relevant to your company and show them your advertisements, you are more likely to convert those people to followers as well as customers. This step sounds tedious, but trust us that its benefits are well worth the investment.
3. Plan Accordingly: Videos and Photos are More Engaging:
Using social media is not about posting just anything on your account. Your posts should be planned out carefully. Before you post, consider what format would be most popular to your audience. Photos and videos are more engaging to an audience than just a post of text. Posts with relevant photos are 94% more likely to be viewed than posts without those photos. As for videos, according to marketing professionals worldwide, 51.9% of them cite videos as having the best ROI. Recently, Facebook Live videos have been extremely popular, with people spending 3x longer watching live video compared to a video that’s pre-recorded. It goes to show how much more beneficial photos and videos can be compared to just a caption post.
4. Be Consistent:
If you plan on using social media, being consistent is an important factor towards success. This does not mean you need to post daily, although it would definitely be beneficial if you could post daily. Being consistent means sticking with your plans. If you post 3 times a week, make sure you are posting 3 times a week, every week. Being consistent can be hard, so consider planning out your posts on a content calendar to keep your organized. With a content calendar, you won’t be so flustered trying to think of an idea to post on the day of. Consistency can be hard, but its benefits are great, like letting your followers know when to expect a post from your business. Remember to utilize all current events, theme days and holidays!
5. Engagement is Key:
When it comes to being successful on social media, especially if your business is new to the market, it is very important to be engaging with your audience and followers. Whether it’s on Facebook, Twitter, Instagram, or any other social media platform, engagement can make a big difference between a successful social media account and a lackluster one. Engagement includes but is not limited to replying to comments, liking comments, following back an engaging follower, liking pictures, and more. Engaging with your followers establishes a relationship where your followers feel that their opinions/comments are acknowledged and read by the business. When you engage with a follower, they are more likely to engage back with you and on the other posts on your account.
So there you have it, 5 tips for you to consider to have a successful social media launch. Social media is a useful tool for marketing a new business, but it requires work and effort. If you have any questions with regards to a social media launch, give Ready Artwork a call and we’d be happy to help you. Currently, we are offering a special Instagram Promo where we grow organic followers for your account for FREE for a month. If you are interested, give us a call or contact us for more information!