Whether you are a service-based or product-based business, your ultimate goal is to boost sales. Oftentimes, many tend to overlook the following methods that could help increase sales. Be sure to keep these tips in mind:
1. Focus on the audience: Is your site customer oriented? Are you listening to what your customers are telling you? According to an article on Inc.com, one of the steps to drawing visitors to your site is listening to what your customers want. Remember, an essential way to assess this is asking yourself: Does the website make it easy for visitors to find what they’re looking for? For instance, in an informational site – can visitors easily find your contact information or what types of service you offer? For an e-commerce website – are prices listed clearly with detailed descriptions and are the shipping/return policies included? Also, are you orienting your visuals around your personal preferences or your ultimate target audience?
2. Visuals: The greatest impact to many website visitors is visuals. Google conducted a research and came up with the following findings: both visual complexity (how complex the visual design of a website looks) and prototypicality (how representative a design looks for a certain category of websites) play crucial roles in the process of forming an aesthetic judgment. It happens within incredibly short timeframes between 17 and 50 milliseconds. Here is Google’s recommendation on visuals: “Users strongly prefer website designs that look both simple (low complexity) and familiar (high prototypicality). That means if you’re designing a website, you’ll want to consider both factors.” Here are a few pointers on visuals – logo, menu navigation, search box, main image, and footer.
3. Trust: Customers like to buy from people they trust. How do you establish yourself as trustworthy? For starters, you can include a “Contact” page or section. Testimonials from clients help establish credibility, and having partnering logos strengthens that as well. Blog articles and media coverage instantly boost trustworthy credits. If you sell products online, always list privacy policies and return/shipping policies so shoppers know how to proceed accordingly. The most crucial element is to include a human aspect to your business. You can do this by showcasing your team or community work. Let your audience know that you are just like them.
We have witnessed businesses that have applied the 3 methods above and have continued to test new methods out to help boost sales. Now that you have these tips in mind, perhaps it’s time to reassess your current website and see how it is helping your sales. For more information about marketing services or website design, contact Ready Artwork: 626.400.4511.