Social Media can be an incredibly effective tool for your business’ marketing and branding. Are you looking to refocus your online presence? Good on you! Your willingness to adapt to a new era is the first step in putting your business on the path of growth. But before you jump onto Facebook or Twitter, STOP! Read the following pre-requisites any business needs to fully reap the benefits of Social Media Marketing:
A relevant product/service – Whatever you’re selling should serve a purpose in your customer’s life; more importantly, it should be relevant. In an increasingly dynamic market, it is important to ask yourself: Is my product a “must have”? Who is my customer and what are their preferences? Is my brand visible? The answers to these questions can provide a starting point in measuring your business’ relevancy. Additionally, it can give you insight on whether there is a need to optimize your marketing strategy, your product, or both.
Top-notch customer service – Keep in mind that your customers have easy access to information about your company and sharing the customer experience online has become common for many. Hence, superior customer service should be a central and consistent aspect of your business. Ensure that all of your employees are knowledgeable, amiable and work urgently without compromising the quality of service. If you haven’t already, familiarize yourself with Yelp, an online local business directory that doubles as a social network. With more than 100 million users, it’s necessary that your business have a presence there – for both branding purposes and to measure your business against customer reviews.
Shared values – People will want to do business with you if they like who you are and what you stand for. In order to strengthen the relationship between your brand and your customer, you need to send them a message other than “buy my product.” Engage in community service causes that appeal to you – volunteer as a company, be an event sponsor or educate about an issue; then share your efforts online. Adding an additional dynamic to your brand may be the reason why someone chooses your product over your competitor. If your goal is to drive sales, remember: altruism is good for business.