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  • 2nd Love Cosmetics

    Service: Social Media Marketing
    Result: Increase Fan Base, Online Branding

    2nd Love Cosmetics is a brand new makeup manufacturer based out of Los Angeles, California. They came to Ready Artwork seeking professional help to manage their online marketing efforts and to create online brand awareness.

    Within the second month of their contract, we ran a social media campaign that increased their fan base on Facebook by over 600 relevant likes!

     

    How do we know they are relevant and it targets their market? 2nd Love Cosmetics, at this moment in time, retails its products within the United States and Canada. It’s end user is around 15-30 years of age and female due to being a cosmetics company. Here are the demographics from the likes:

  • MPO Eye Care (formerly Monterey Park Optometry)

    Service: Search Engine Optimization
    Result: Increased Traffic, First Page, #1 Search Position in Google, Bing, Yahoo

    Our goal for every client is for them to understand the importance of quality and unique content. Content is and will always be, King. On top of content, it’s imperative to build a solid foundation of keywords and keyword phrases

    There are many challenges when trying to rank for a keyword that is not located within the domain name. It takes a lot more effort and time to convince the search engines that you are the authority for the keyword you want to rank for.

    The length of time it takes to reach the first page can be extended if bad optimization was performed in the past.

    For Monterey Park Optometry’s domain name, www.mpocares.com, it did not have any of its targeted keyword phrase within the domain name. This proved to be a tougher task to rank for the keyword “Monterey Park Optometry.”

    Over the next few months, we gradually increase its Google ranking from #15 in March 2011, to the golden spot of #1 in August 2011.

    Once after the search engines recognize the quality of your website, Ready Artwork will continue to develop a strategy for you to gain more relevant traffic.

    We do our research and sort through a list of other possible keyword phrases that may be able to drive traffic to your website. For MPO Eye care, we considered other local cities would bring in a new customer base. We proposed to the client to target “Pasadena Optometry” as they had expressed the a number of current patients residing in the Pasadena area.

    After a few tweaks, we were able to rank high with the targeted keyword phrase. In just 2 days, we were able to increase our search engine result pages (SERPs) by 100 positions, from page 12 to page 2!

    We continue to actively monitor this account.

  • The Candy Chef

    Service: Search Engine Optimization
    Result: Increased Traffic, Boost Ranking in Google, Yahoo, Bing

    The Candy Chef is a brick and mortar store that provides candy arrangements, bulk candy purchases, and candy buffet rentals. They purchased our monthly SEO service in July of 2011. After an in-depth analysis, we went to work on The Candy Chef’s website. Below are the results with the prior period’s comparison.

    Here were the traffic results after we optimized their site:

    Traffic from Google via organic search increased nearly 150% in comparison to the prior periods.