Social Media has become a necessity for doing business on the internet and a game changer for start ups. When done correctly, social media can have an overwhelming profound result towards your business. For now and the near future, social media will continue to impact how companies conduct their trade. Social Media maybe a new term but the core of it all is word of mouth marketing.

How can we help your business?
We inspire creativity, we effectively communicate with your fan base with relevant company and industry information, and we can do a lot more. What we do at Ready Artwork is to work hand-in-hand with your marketing team and your company’s goals. If you don’t have a marketing team on hand, we’re here to help. We can offer you core marketing strategies that will help your business and your social media marketing accounts prosper.

Our Social Media Marketing service will allow you to connect with your customers, gain leads, increase traffic to your website/store front, and by association will assist in Search Engine Optimization. This service includes optimizing a portion of the following accounts that we see fit for your business. For example, we can optimize and manage these popular social media venues: Facebook, Twitter, Yelp, FourSquare, YouTube, Google Maps, Blogs, and etc.

The power of social media and why your business needs it
Socially speaking, the difference between your small business and large corporations is creativity and activity. With social media, you have the power to influence a large number of people with very little upfront cost. How you spend that time is what makes the difference between you and the big boys.

The distinction between other forms of marketing and social media is being able to communicate directly with your fan base that naturally wants to communicate with you. You’ll get immediate feedback with every other update and question you ask. With Facebook and other social accounts, you are able to know how to improve your current products, ask questions for future products, conduct promotions, and operate variety of other scenarios to improve your bottom line. Once you have a fan base, users will share valuable content that your company puts out to their friends and family not because they have to, but because they want to. This concept is called social discovery. Your fans actually help drive new customers to your business because it’s natural to shop with people you’re close with.

Consider a marketing message from a stranger versus a friend. Leaving everything else constant, one would believe a friend’s recommendation than a stranger’s promotion. Nielsen research conducted a study with Facebook and concluded that people are 68% more likely to remember an ad with social context (social discovery), 2x as likely to remember the ads message, and 4x as likely to make a purchase. We remember information when it’s personal.

The only drawback of social media is by its inherent characteristic of live, up-to-date, creative updates. Without these distinguishing features, it is better off to not to be socially connected. For example, you start a social media campaign and over time, you achieve promising results as your fan base increase. You interact with your fans and they interact with you – then suddenly you disappear. They will begin to ask questions on your social accounts and won’t be heard. Your fans get a sense of abandonment and in turn, the positive work that you put into your social media campaign will now turn negative.

If you aren’t connecting to your target fan base, what are you doing to get yourself noticed? Allow us at Ready Artwork to help you achieve your goals because social media will happen with or without you.

Call us at 626.400.4511 or write us for a free consultation on planning your social media needs.