2nd Love Cosmetics Jet Setter

About the Company:

As an existing client of ours, 2nd Love approached Ready Artwork for graphic design and marketing services to help launch their new product, the Jet Setter Makeup Kit. For this project, the client also requested for a newsletter email blast as well as a social media campaign to go along with the product launch. For the Jet Setter Makeup Kit, the client wanted the packaging to be sleek, stylish, and sophisticated and so our graphics team worked hard to translate these into the packaging design.

The Challenge:

As an existing client of ours, 2nd Love approached Ready Artwork for graphic design and marketing services to help launch their new product, the Jet Setter Makeup Kit. For this project, the client also requested for a newsletter email blast as well as a social media campaign to go along with the product launch. For the Jet Setter Makeup Kit, the client wanted the packaging to be sleek, stylish, and sophisticated and so our graphics team worked hard to translate these into the packaging design.

The Solution:

For this specific project, Ready Artwork broke it down into two parts; the first part: designing the product layout. This process consisted of research and implementing an appropriate typeset for the product that would appeal with 2nd Love’s cliental. For part two, our graphic designers created a packaging for the box which would hold the actual product itself. We wanted to keep the packaging design consistent with the product and so the same font was used. The silver foil color of the font against the black packaging background was made to emphasize the luxury and sophistication of the Jet Setter Makeup Kit. Once the packaging and design of the product were completed, our marketing team launched an email blast to announce the exciting release. Along with that, our team also ran an Instagram and Facebook giveaway to complete the Jet Setter Makeup Kit product launch.

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