2nd Love Cosmetics
About the Company:
2nd Love Cosmetics is the creation of a 2nd generation cosmetics company based in sunny Los Angeles, California. They are a growing company that’s devoted to developing innovative, stylish cosmetics and offers products that suit all skin types and ages.
As an existing client of ours, Ready Artwork currently manages the Facebook, Twitter, Pinterest, and Email Marketing campaigns for 2nd Love Cosmetics. In addition to these platforms, our client was looking for a new channel to promote their products and so an Instagram account was created for the client. The main purpose of the Instagram account was to grow a loyal fan base to help increase the awareness of the 2nd Love Cosmetics brand. The client especially wanted to increase their following on Instagram, since a cosmetics company that’s highly image-based like 2nd Love can benefit immensely from this platform.
Taking into consideration the needs of the client as well as the strengths of the company offerings, Ready Artwork recommended to have our marketing professionals manage the 2nd Love Cosmetics Instagram account. As a part of the beauty and cosmetics industry, their marketing relies heavily on the presentation and image of their products, making Instagram an ideal platform to promote their company. Through our careful management, Ready Artwork has been able to increase the 2nd Love Cosmetics fan base from 200 to over 1000 followers, averaging 600+ monthly likes for their posts. Our marketing team works hard to create refreshing new content to attract makeup and beauty fanatics across the country. Along with the daily management of posts and giveaways, hashtag research and experimentation is done to achieve the optimal reach for our account.