Facebook Ad Management

About:

Ready Artwork has been managing client Facebook accounts for several years. In 2014, Facebook made it more difficult for brands to reach their audiences organically.

Challenge:

For this particular account, the client’s brand needed more brand recognition. The challenge was reaching the right audience with appealing imagery.

Solution:

Ready Artwork’s marketing team conducted research about the existing fans of the page in order to get a better understanding of the audience and the types of photos that interest them. The decision was made to create a better sense of a lifestyle that matched the brand by incorporating fun scenery and some of the most colorful shoes. The posts were then ‘boosted’ using Facebook’s boost option. A combination of a vivid and creative photo along with reaching a new audience through targeting and research resulted in the following:

  • The post reached more than 16,000 people organically

  • More than 65,000 total people reached

  • 3,500 likes 

  • More than 100 comments

The residual effect of this one post resulted in more than 200 clicks on the Facebook page’s call-to-action and dozens of comments inquiring where to purchase the shoes.

Recently Completed Projects

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