Pasta & Grains

About the Company:

The Pasta & Grains group was in need of a brand logo to trademark and register and prepare to display throughout the building prior to the store’s opening. The challenge for Ready Artwork was to create a logo that was both recognizable and unique and also appealed to the younger and older investors of the company.

Challenge:

The Pasta & Grains group was in need of a brand logo to trademark and register and prepare to display throughout the building prior to the store’s opening. The challenge for Ready Artwork was to create a logo that was both recognizable and unique and also appealed to the younger and older investors of the company.

Solution:

Ready Artwork’s design team decided to place the main emphasis of the logo on the ampersand of the logo. A hand-drawn fork is shown above the words “Pasta” and “Grains” with the ampersand created by pasta noodles extending from the fork. The completed logo has a delicate balance of both traditional and contemporary styles.

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