With the latest foursquare app on your iPhone or Android device, you’ll find that most of the large chain eateries and possibly some of the smaller mom and pop shops have a new menu option shown below the Tip guide. foursquare is trying to keep all it’s users at one spot and I must say, I like it. It gives you the opportunity to check out the menu while you wait in line now. It’s simple and easy to use and integrates well since you’re already on the app, might as well browse the menu. The social network is attempting to rebrand itself as a one-stop-shop for location-based checkins (ie: Yelp, GoWalla).

For this example, we’ll use one of Southern California’s most beloved burger chains, In-N-Out. While In-N-Out has a simple menu as is, you don’t know what exactly is put in each burger. Well now you do – and much more.

With this menu addition, you can see their infamous and no so secret, secret menu. Smart!

In regards to SinglePlatform’s website, you can’t really find much information the service they seem to provide. No pricing structure but many forms. I suppose it’s smart for them to make it so you have to call or they have to call you to make a better judgement before we can decide to make a purchase. Whatever happened to openness of the web?

What do you think? Will you be checking in more often now that you’re already on the foursquare app page? Good idea or what’s the point?