Natural Home Rugs
Natural Home Rugs is a well-established rug and custom rug e-commerce business that was looking for a re-design and technology upgrade for their existing website.
The Challenge: The website was first built on a Yahoo! Shopping-cart 10 years ago, which was efficient at the time. The client wanted new ways to expand their on-line store, so a custom coded shopping cart was integrated into the existing Yahoo site for “Customized Rug orders”. This was a great idea, but when their customers wanted to order a standard rug and a customized rug together, they couldn’t. Two separate transactions were required because there were 2 carts and 2 merchant accounts. This problem, along with other inventory and database issues, made running the website very counterproductive.
Ready Artwork’s Solution: On top of solving the shopping cart, inventory, and database issues, Ready Artwork was able to create a contemporary site with updated features that you would expect to find when browsing an upscale website. Naturalhomerugs.com’s custom orders became interactive, the shopping cart more intuitive, and the overall user experience improved dramatically. Ready Artwork built the website using Magento. The Client also had Amazon and EBay stores to manage, so Ready Artwork was able to consolidated all the accounts and integrated them into the Client’s accounting system to manage real-time inventory and invoicing. Ready Artwork was able to preserve the links from the old website, so there was minimal traffic and sales downtime during the site migration from old to new.
