the 10 most iconic logos of all time

What is a logo?

A logo is a company’s visual identity simplified into an icon. Brands have become the norm for our era. There are many who swear by one brand to the next. That’s why logos are important so we can differentiate one product from another. While a logo is not the most important part of branding (as we all know there are many facets to the whole idea of branding), you know that your logo is doing well when it’s recognizable. Here are some of the most iconic logos of all time:




1. Starbucks

starbucks iconic logo

The siren has been around since 1971, and has evolved since then to become the Starbucks logo we know today. Even though they have now done away with the Starbucks name on their logo, we can easily recognize the world’s most popular café.

2. Mcdonald’s

The golden arches. Who doesn’t recognize that? It’s partly because it’s internationally known, and also because of how simple it is. It’s derived from their early architecture to be seen from afar, and now it’s incorporated into their branding.

3. Apple

apple logo

The Apple logo has always been prominent, but has grown over the years due to the rising popularity of Apple products. It is now associated with sleek, clean machines. People can love or hate Apple products, but they can’t deny that they recognize the logo.

4. Fedex

fedex's iconic logo

This is the logo used in design textbooks and articles to describe simplistic yet effective logos. After seeing the negative spaced arrow between the “e” and the “x”, there’s no un-seeing it. “Good design is as little design as possible.” – Dieter Rams

5. Mercedes

Mercedes-Benz is the face of luxury cars. If you think of something posh yet comfortable, you think of them. The triangle star represents the brand’s “dominance over land, air and sea”. The best logo brands don’t need their names to be recognized by the masses.

6. Pepsi

The famous cola drink brand was first launched in 1898, and has since evolved through the ages from a decorative scripted font to the red, white and blue globe that we see today. The scripted font has recently returned to the branding, but even without it the drink is still widely recognizable.

7. Nike

nike logo

The Nike swoosh, created by Carolyn Davidson as a graphic design student, back in 1971, and the story goes that she was paid $35 for this logo. (She later received gifts from Nike as a form of gratitude for this iconic symbol). It is so beautifully simple, yet makes it easy to understand what the brand is all about.

8. Coca-Cola

coca cola logo

Coca-Cola is the brand of brands. Coca-cola’s branding has been slowly built over time, with their dedication to their company associating themselves with happiness. The script font has only been tweaked ever so slightly over the years, but still remain consistent. It is definitely timeless.

9. Chanel

chanel logo

When someone thinks of fashion, the Chanel logo definitely comes up. The double “C”s represent Coco Chanel’s minimalist fashion designs, forming her initials.

10. Mickey Mouse

mickey mouse iconic logo

Mickey Mouse is undoubtedly everyone’s favorite mouse, and the mascot of Disneyland. The round shapes signify Mickey Mouse as a good character, much like how Disneyland is the “happiest place on Earth”. The silhouette of Mickey Mouse is definitely one of the most iconic symbols.

10 of Our Favorite Popular Iconic Logos

1. UPS

UPS original Logo 1961 Iconic Logo

The original UPS logo was created in 1961 by Paul Rand. There’s a shield to represent stability and integrity and the package above to represent the package service.

2. Twitter

Twitter Iconic Logo

Twitter’s logo represents the popular Social Media platform with an evolved simple bird in blue with no wordmark. It’s easily recognizable and one of our favorites.

3. Google

Google's new iconic logo

Google’s new logo has a sans-serif typeface in a wordmark with bright playful colors. We use Google, optimize our search for Google and we use their products here at our office. It’s definitely a memorable one for us. 

4. Supreme

supreme iconic logo

The Supreme brand logo features a white text in Futura Bold Italic inside a red background. We might not understand the appeal or the high price tag of some of their items, but we definitely appreciate a recognizable logo like Supreme’s logo. 

5. Target

target iconic logo

Target is another brand that is recognizable without a single letter of text. When you see it, you immediately think of the one or two items you’ll need and the shopping cart full of items you’ll walk out with. 

6. Amazon

amazon iconic logo

Amazon has everything, that makes you smile from A to Z.

7. Netflix (New Animated Logo)

The new animated logo is a representation of Netflix Originals with the ‘N’ and brings you to a spectrum of lights. It’s quite mesmerizing. 

8. Spotify

spotify popular iconic logo

There are a lot of subtleties in the Spotify logo. One is that it’s tilted ever so slightly and with a very attractive forest green.

9. Paypal

paypal iconic popular logo

Paypal is easily recognizable with the double ‘P’ monogram with the bright blue hues.

10. Adidas

adidas iconic logo

The ‘three stripes’ logo has become incredibly popular and iconic over the years and is worn by some of the biggest athletes on the planet. The retro and timeless feel of the logo is what makes it one of our staff favorites.

While not on the level of these 10 iconic logos or any of our 10 favorite popular logos, the Ready Artwork logo has been carefully designed to describe what we do as a company.

Extensive planning ensured that the logo would give the best design to represent the company. The clock represents our need to be fast and efficient for our clients, and that time is money.

The logo has been divided not by a space but by line weights, making it a single logo. “Ready” being a true typeface, it notes our history of template designs, while “Artwork” as a designed type with irregulars, as we customize products for you.

You may check out other logos that we have previously designed here or if you want to talk about your designs or need some help with the direction, fill out the form below or give us a call at 626.400.4511.

Also, for anyone who has ever run a social media account knows that being sassy or funny is the way to go. Click below to check out one of our most popular blog posts about our 10 favorite social media responses by companies!

10 funny social media responses from companies