Have you ever added items to your online shopping cart, only to leave without making a purchase? That is what we call, an abandoned cart. On average, 68.63% of online shopping carts are abandoned. This means roughly 2 out of 3 customers add items to their cart, but never complete their purchase. According to…
Imagine yourself in a clothing store. You see a shirt that you really like in the sale section, however, you would like it more if it was in white instead of red. It turns out the store does have that shirt in white. In order to get to that shirt, you would need to spend…
If you’re reading this, you’ve either dreamed of starting an online business, or you currently have an e-commerce website with Magento or Shopify. In either case, you have probably attempted to do some research between the different ecommerce platforms. So if you are debating between the Shopify and Magento, look no further. Here you will…
Rise and Shine! Your morning alarm goes off and you see a few email notifications…how can you resist? Truthfully, many of us check our emails through our mobile devices and laptop first thing in the morning even before that first sip of coffee. You see a sales ad for your favorite online clothing store, or…
As a business owner, you’ve probably heard of the terms UI and UX. We’ve detailed the differences between the two in our previous blog post but as a refresher, here are the two differences briefly described: UI – User Interface refers to the visuals, how your website looks, essentially the…