If an e-commerce store is at the core of your business, then you may have considered using Magento. Magento is an open-source content management system for e-commerce web sites built on PHP, and the Zend Framework. It employs a MySQL relational database management system. In simpler terms, it’s an easy to use system for your online store that is flexible enough to add all of the features you need.
Let’s take a look at the 4 major advantages of using Magento for your eCommerce website:
4 Major Advantages
- Open-sourced and is worldwide. This means that there is a huge community of developers and users that people can seek help from when they run into issues. While Magento may not have all the features needed for every business, it can be customized to provide these features.
- Constantly evolving and stuffed with features likes templates, add-ons, and third-party plugins. Odds are, someone has already developed a plugin to fit your business needs.
- Built-in features that help perform search engine optimization and attract organic traffic. Magento has settings in the configurations that allows you to manage your SEO content. Be forewarned, just like any content management system, it is not automatically SEO’d.
- Easy to update and manage for someone that is less tech-savvy. Magento has a CMS built-in that allows the user to easily add new products or update content.
A Few Disadvantages
Unfortunately, there are a few disadvantages to using Magento. Since it is a very powerful e-commerce solution, it also requires a robust server that provides a large disk space and memory. While Magento may be a bit more expensive compared to other e-commerce platforms, it is more expensive because it has a wider range of tools and features that make the investment worth it.
A steeper learning curve is required when developing a customized Magento website. It follows a MVC approach and requires a programmer that is familiar with Object-Oriented Programming. Also, any extreme amount of customization will require someone that is quite familiar with Magento.
So when considering an e-commerce website, you will definitely want to consider Magento as the platform for your website to be built on as it provides many features out of the box even though it might be one of the higher cost alternatives. It is very easily manageable and provides additional features that can help promote your website on search engines so that it can be found easier on web searches.
If you’re interested in building a Magento website for your online store, contact us or give us a call at 626.400.4511 today!