Does your business need SSL?
Or in other words, does your website address need to be https: instead of http:?
The short answer is yes. Absolutely yes. But let’s break it down.
What is SSL?
SSL stands for Secure Sockets Layer and basically it ensures that all data passed between the web server and browser remains private.
If a website does not have SSL certification, then hackers can easily capture your information. This isn’t something that just happens in movies, it’s very real.
In 2018, Google has made a change on how it displays secure and unsecure websites in the address bar.
Here’s an example of our website which has SSL
Here’s an example of a website without SSL
As you can see, the ‘Not Secure’ is very prominent and the visitor to the website will be concerned about the safety of their information.
Why is SSL Important?
Online security is important for all users, especially for online shoppers.
Users will not want to continue browsing on a site that is not secure.
So not only will you lose sales, your business will also lose credibility.
Above all, HTTPS is a ranking factor and without it, you’ll be losing out on rankings, traffic and ultimately, sales.
Who Needs SSL?
If your website requires your visitors to input text, then you will absolutely need SSL.
How Does It Work?
Encryption, which is defined as:
“The process of converting information or data into a code, especially to prevent unauthorized access”
Essentially what happens is that when users come to your website, the data that is entered by them passes through multiple checkpoints.
Without this encryption, the information is passed as plain text and can be easily read by hackers.
Think of it like this, would you rather tell a secret to your friend over a loudspeaker in a public place or would you rather speak in the privacy in your home?
How to Get SSL
We will give a simplified version of how to get SSL below.
1. Purchase the SSL certificate
2. Install the SSL certificate
3. Ensure all of your urls are pointed to https://
The steps listed above can vary depending on where you purchase your SSL certificate, your hosting and other factors.
Contact us below and we’ll be happy to guide you to a secure website!