Whether you’re trying to connect with a loved one across the country or a small business owner trying to promote your brand, social media has made it amazingly convenient for anyone in the world to communicate and interact. Social media includes all web-based and mobile-based technology that is used to turn communication into an interactive dialogue among organizations, communities, and individuals. (Source: Wikipedia). A few of the most popular social media platforms include Facebook, Twitter, Yelp, Pinterest, YouTube and Foursquare.
Social media websites offer much more than just a way to tell anyone who’ll listen about what you had for dinner. The degree of separation, which states that everyone is, on average, acquainted with any other individual by at least six people. In 2008, Facebook reported 5.28 degrees of separation, and in as little as 3 years, that number has dropped to 4.74 degrees. Experts attribute this dramatic change to mostly Facebook! (Source) That means that almost everyone could potentially be considered a “friend of a friend.” So, like it or not, we probably know each other! Now, let’s get comfortable and start learning about social media!
Let’s imagine for a moment that you own a small cupcake business. You make the most delectable red velvet cupcakes (yum!), but how do you get individuals to walk into your store and try a bite?
This is where social media helps you get the word out about your delicious treats! First, create a Facebook business page to begin building your fan base. Why are fan subscriptions so important? They act as your personal cheerleader; the more fan subscriptions you have the more people you have cheering for you and encouraging others to join your team! In addition to Facebook, make sure to claim your business on Yelp, Google Places, FourSquare, and any other social media platform that allows individuals to “check-in” and locate your business information. If people cannot search your business, they will not be able to locate you!
Second, start posting pictures of your mouth-watering treats on Facebook, Yelp, Pinterest, and Twitter. Remember, the old saying “a picture is worth a thousand words” is true! Facebook and Twitter are great platforms for sharing your daily cupcake specials, but a photo of your cupcake decorating skills and adorable presentation is an easy way to pique your fans’ appetites! Pinterest is also the perfect place to organize all your photos for fans to see and share, as well!
The third step is the most important point for social media marketing. You must continually interact with your fans and work to increase your fan base. People love to read interesting stories, find deals and receive thanks for their continued support. So, make sure to share fun everyday happenings, host flash deals and giveaways, and let your fans know how much you appreciate them. The more interactive and engaging your social media accounts, the more fans you’ll attract. You might even put some money into a few Facebook ads to broaden your reach to an even wider demographic. Consistently interacting with your fans is a long-term commitment and rarely a short-term gain; therefore, if you invest enough time and thought in to your social media presence, the line to your business will slowly begin to round the corner!
Of course, there’s still so much more to learn! We’d like to take the time to educate you about Social Media and how you can use this powerful tool to improve your business and create a strong online presence!
Follow us on Facebook and Twitter to stay up-to-date as we dive deeper into the Beginner’s Guide to Social Media! We’ll discuss how to get the most out of your Facebook Fan page, the best way to “tweet” to your audience on Twitter, the perks of Pinterest, and much more!
We’d also like to invite you to stop by our studio in San Gabriel, CA for a free quote on our social media marketing services, as well. Or give us a call at (626) 400-4511!