- 61% of online shoppers prefer to shop with a retailer that offers free shipping than one that doesn’t — Forrester Research (2007)
- 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges — PayPal, comscore (2008)
- 60% claim free shipping is a reason they are more likely to shop online — Harris Interactive (2008)
- 90% believe free shipping offers would entice them to spend more online — The Conference Board (2008)
To take it a step further, simply offering free shipping is no longer acceptable. Especially to the 65 million Amazon Prime members who enjoy free and fast (same day or 2 day) shipping. Consumers are trained/ conditioned to not have to think about shipping cost or minimum order requirements. Wal-mart, arguably the 2nd largest online retail giant is now adapting the “fast and free shipping” idea. However, Wal-mart still has not come up with a competitive solution without charging a similar $99 annual membership fee like Amazon. Therefore, Wal-mart shoppers still have to spend over $35 in order to get free shipping.
So, if Wal-Mart can’t do it, how can a smaller size e-commerce adopt “free shipping” to stay competitive?
Here are some simple tips.
- Factor in shipping into offer prices.
- Promote free shipping and focus on upsells or cross-sells as shipping becomes more efficient as more items are shipped together.
- Develop a loyalty program where short-term margin lost by shipping may actually be offset by long-term gains.
- Offer free standard shipping — but provide multiple express shipping options at profitable margins.
- If free shipping on a single item is not achievable. Offer a “buy 2 or more items” program for free shipping.
- Offer Free shipping during a pre-determined time frame.
For more information on how to make free shipping work for your business, please contact us Ready Artwork or give us a call at 626.400.4511.