You’ve probably scrolled through your Facebook or Instagram feed and noticed that just about everything is a video.
You probably also spend quite a bit of time getting sucked into these videos.
Or how about jumping from video to video on Youtube?
Did you know that 6 out of 10 people would rather watch videos online than on television?
If you are running a business, it’s extremely important to make the shift towards having a video marketing strategy. In this post, we’ll cover some of the reasons why video marketing is not only important but essential to your strategy.
- Videos Increase Engagement
- Adds personality to your brand
- Videos showcase your products better
- Videos provide visual explanations
- Highlights your company’s accomplishments
- Raises retention rates on your website
- Increases conversions and boosts sales.
1. Videos Increase Engagement
Visual content is the key to greater engagement, especially when videos are so shareable on social media.
Audiences are about 10 times more likely to engage, share and comment on video content compared to blogs or related social posts.
In fact, videos on Facebook Business pages increase end user engagement by 33%.
Take our Starbucks Unicorn Frapp video as an example! This was a fun video our team made together trying out current trends and received 1.4k views on Facebook.
Why it works for us:
Facebook has been one of the best sources of leads for Ready Artwork. By showcasing company culture and having the team share these videos on their personal profiles, helps us display our company culture and it aligns with our core values.
Eventually, people get to know us and trust us especially when it comes to video content.
We referenced the views on Facebook but we’ve embedded the video from Youtube because adding a Google product to a page that is indexed on Google is a win for us and a win for Google!
2. Adds Personality to Your Brand
Sure a picture may be worth a thousand words, but even a short video can say millions for your brand. Videos are perfect for company branding and actually increases brand awareness by 52%.
Check out this video we did, in partnership with a local Monrovia business, showing off our team personality while being relatable to our clients.
This allows us to gain trust and emotion connection with our audience through one video that now has more than 1,100 views!
3. Videos Showcase Your Products Better
Why show off your products in a flat image when you can display it in a 3D realm, where customers can actually see how to use it?
Videos are useful especially for your business to change how customers interact with the product.
For example, why take a photo of a new lipstick product when you can highlight the colors and the product in use? This video is how our team boosted 2nd Love Cosmetics’ new lipstick product launch.
4. Videos Provide Visual Explanations
The human brain prefers visuals, in fact 90% of information transmitted to the brain is visual and people retain 80% of what they see in comparison to only 20% of what they read! So don’t make it difficult for your customers.
Instead make it visual, like this informative conservation video we made for the City of Monrovia.
The large amount of text would be so exhausting to read, but as a video, the information is more easily retained and understood.
5. Highlight Your Company’s Accomplishments
You put in a lot of hard work into your business so your customers should know your achievements and capabilities!
So videos are a perfect way to capture that, for example one of our clients was invited to be at the MTV Movie Awards Gifting Event and our team was at the event to film this accomplishment for our client.
6. Raise Retention Rates on Your Website
If the content is in a video, 65% of viewers watch more than ¾ of a video, which is more than most text-based content.
Videos on retail sites keep visitors an average of 2 minutes longer so your company can capitalize in this by utilizing a video loop on your website, like this one we created for Magforce.
Not only is it a visual way to display the products, it’s one of the first things customers see, drawing their attention to the product and keeping them on the site longer.
7. Increase Customer Conversions and Boost Sales
The most important reason for using videos in your marketing plan? Video converts more customers; it’s that simple.
Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.
Studies also show that 85% of customers are more likely to make a purchase after watching a product video.
Think about your own shopping experiences.
The more visuals you have of it, the more likely you will be to buy it.
The bottom line is you’ll be able to trust the company and the product more with the help of a video.
Bonus: Give Videos Life With Motion Graphics
Adding motion graphics to your videos or using it as an explainer video like the City of Monrovia example we showed you in section 4 is a dynamic way to make a professional marketing video.
One of our clients, Solar Camp has a great example of products and motion graphics working together.
So you might not have the equipment or team necessary, making video marketing sound very intimidating to a small business in Los Angeles, or any area for that matter.
Whether you’re getting help from a video marketing agency like Ready Artwork, or getting started by using your phone, you need to get started on a video marketing strategy now.
It doesn’t need to be fancy, it just needs to be good quality content that is either entertaining or helpful or both!
Start simple with some of the ideas we have listed above.
If you’re stuck or looking to talk more, we’re here to help! Contact us below.