designing for retail packaging

Packaging is important when it comes to the branding of your business. It is the first thing customers will see before they even get to your product and because of that it is a big part of your marketing efforts.

Most small businesses will assume packaging is where they can cut down on cost but they should never underestimate what packaging can do for the business. Great packaging is the communication your company has with a consumer and has the potential to help boost sales.

So now that you know that packing is important, let’s go over some points to think about when it comes to designing for your retail packaging.

  1. What is your brand? What are you selling? You need to be clear about your own brand. If you don’t know your own brand your customers won’t either.
  2. Know your market. Where are you selling your product? Online or in store? Who are your competitors? Who is your audience? Ask yourself these questions to come up with ideas for your packaging design. Even if you are not the actual designer, answering these questions will help you understand your own brand better and you can then communicate your vision and elements you would like in your design.
  3. Less is More (especially in the financial aspect of this process). Consider having simpler, less complicated options. For example, custom boxes will cost more than standard ones. You don’t need to spend more money to have your design “out there”. Sometimes the simplest ones catch people’s eyes better.
  4. Stay timeless. Maybe you have an idea of what you want.. based on a viral meme you saw. Will this still represent your brand in 5 years without looking dated? Try to go for more “classic” designs over “super trendy”, because trends fade but your business is here to stay.

Hopefully these tips will help you in your design process for your retail packaging. If you have any questions about retail packaging for your business, contact us or give us a call at 626.400.4511 today!