It’s the age of mobile first. You need to put your mobile users first. Not only has Google already rolled out their Mobile First Indexing, but a majority of users are predominately mobile users. Making sure your website is mobile friendly is so crucial now since 66% of shoppers have used a mobile device to complete a transaction. Here are 3 ways to make your content mobile-friendly:
1. Format your content for small screens
Nobody likes staring at tiny text, even on a large screen. But on mobile, it’s especially important to format your content in a way that’s easy for mobile users to view.
Here are a few best practices, particularly for text:
- Keep paragraphs short (no more than five lines of text).
- Use bullet points
- Use subheaders
- Break up text with images about every 300-400 words
- Use plenty of whitespace
- Use a highly-legible typeface (like the ones mentioned here)
- Show dark type on a white background (aka with “high contrast” to help your readers see the words and letters without any squinting
- Use a font size of at least 12 points
2. Check Your Page Speed
According to Google, 53% of mobile site visitors leave a page that takes longer than three seconds to load. (https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/) The faster your page loads, the faster you can reach your audience. This will significantly help retain users on your website.
3. Make Sure Your Website is Responsive
Being responsive means that your website responds to whichever device it’s read on.
Check every page, submit every form, share pages to social media (every platform), place an order, write a review – test everything on your site to make sure it can be done on a mobile device and it is as easy as possible to do on a mobile device. Did you know that every website we design is fully responsive because we understand the shifting market! Contact our team today to see how we can help your business with a responsive website!