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MOORPARK ON DEMAND
The City of Moorpark introduced a pilot microtransit service, offering convenient mobility options. With a user-friendly mobile app, residents can access rides from more than 100 Moorpark locations for just $1 per person per trip. This initiative aims to enhance local transportation accessibility and affordability.
In a digital campaign targeting the public, the focus is on promoting equity in various dimensions: gender, age, income, and technology. This campaign utilizes digital social advertising, accompanied by high-converting landing pages, to boost brand awareness and encourage app downloads. Its core mission is to champion equal access and inclusion across these crucial aspects of society.
To enhance awareness of the transit program and increase both app downloads and ridership, our approach involved implementing a digital campaign featuring a Public Service Announcement (PSA).
Our static image ad campaigns aim to primarily boost brand recognition and, secondarily, drive more traffic to the website.
In animated video ad campaigns, the primary goal is to inform and educate the audience, while the secondary objective is to enhance website traffic.
We deployed a multi-language campaign strategy, using both English and Spanish targeting, to engage a diverse linguistic audience and expand our reach effectively.
Tailored ad copies and assets to cater to different age groups, increasing relevance and improving resonance with each specific demographic.
After implementing the strategies, significant enhancements were observed in key performance indicators (KPIs). CPM improved by 11.34%, while CPE (Cost per Engagement) saw a remarkable 75.83% improvement. Additionally, the Average CTR surpassed industry benchmarks by approximately 33.33%, showcasing exceptional growth compared to the standard.
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