READY ARTWORK X
SENTRAN
Digital Advertising
A full WooCommerce e-commerce build and ongoing Google Ads management for a precision measurement equipment manufacturer serving industrial B2B and direct buyers across the country.
70%
Cost per Conversion Reduction
3x
Conversion Growth
166K
Average Impression
$94
Lowest CPA
THE ASK
When engineers searched for technical fog system solutions, MeeFog wasn’t showing up enough. Ready Artwork was brought in to close that gap, building the digital infrastructure to reach technical buyers at every stage of their research and procurement process.
WHAT WE BUILT
TWO PROGRAMS. ONE DIGITAL ENGINE.
Ready Artwork rebuilt Sentran’s e-commerce website from scratch and took over full management of their Google Ads account, creating a complete digital growth system for a technically complex B2B and direct-to-consumer business.
WordPress + WooCommerce Website Relaunch
A ground-up rebuild of Sentran’s website as a fully functional WooCommerce e-commerce store. The site handles a complex product catalog of load cells and measurement equipment with multi-category assignments, a custom B2B tax exemption checkout flow, online bank payment gateway integration, and product data imported from a master CSV.
Product Catalog Build
Full product catalog imported via master CSV covering Sentran’s complete line of load cells and measurement equipment. Products structured with multi-category assignments, allowing individual products to appear in multiple categories where applicable. Category taxonomy built to match Sentran’s internal product organization.
B2B Tax Exemption Checkout
Custom checkout solution handling both taxable direct consumer purchases and tax-exempt B2B transactions in a single WooCommerce store. Built using a custom plugin allowing admin-level control of tax status by customer, without requiring separate storefronts or cumbersome manual overrides for each order.
Monthly Security Updates and Maintenance
Ongoing monthly WordPress security updates, plugin maintenance, and technical health checks managed through a dedicated project board.
Google Ads PPC Management
CONSISTANT IMPROVEMENT
From the first month of campaign activity in late 2025 through 2026, Sentran’s Google Ads account has shown steady, measurable gains across every key metric. Cost per conversion dropped by 70% over the period while conversion volume more than tripled.
WORK WITH READY ARTWORK
B2B E-COMMERCE & ADS FOR TECHNICAL BUSINESSES
BOOK YOUR DISCOVERY CALL
Tell us about your business, your customers, and where your digital presence is falling short. We will come prepared with research and a clear picture of what is possible.