About the Company:
88eshop is an online cosmetic and beauty store based in Los Angeles that sells various name brand products ranging from 100% authentic beauty products from Korea, Japan, Taiwan and Hong Kong. 88eshop’s mission is to provide customers with the latest trending cosmetic and beauty products to suit everyday lifestyles and skin types.
The client’s goal was to establish a strong brand identity with a colorful logo. The challenge for Ready Artwork was developing a colorful logo that blended well with the other items on the website and finding a delicate balance between all of the colors.
Ready Artwork began by performing the logo process which includes research, hand sketches, a font and color study as well as mock-up rounds with the client. From there, Ready Artwork’s design team used medium-toned pastel colors on the same value scale. A slight gradient on the text was used to avoid harsh colors with the text.
A cursive font was implemented for the logo with decorative digits juxtaposed and centered. Below the logo, a victorian style design was included to complement the style of the website and ’88eshop’.