About the Company:

Alegria Shoes produces fun and fashionable comfort shoes for men and women. The company carries shoes for both professional and casual wear lifestyles.

Challenge:

Ready Artwork’s challenge was to refresh and update Alegria Shoes’ existing illustrations. The company’s intricately designed shoes needed an illustration that better expressed the features and functions.

Solution:

Figuring out the correct perspective was both a challenge and a solution. The Ready Artwork team knew that the correct angle would display all of the shoe’s features. The team researched about perspective and took physical photos of the shoes to study all of the fine details. After the sketches and vectorization, the result was a genuinely realistic illustration.