About the Company:
Bella Cassia is a wooden furniture company from Thailand. The company has been in the wooden furniture business since 1987 and strives to offer good craftsmanship along with technology to each product for their customers. Bella Cassia specializes in RTA furniture and currently exports to the USA and Europe. Some products the company offers include: dining tables, chairs, bookshelves, wall shelves, and more.
The Challenge:
Our client wanted to incorporate a flower icon into their logo to represent Thailand. They needed something that was simple, so their customers can recognize it and analyze it easily. The name “Bella Cassia” was also discovered to be able to easily market in the USA. The logo needed to be modern, updated, and clean.
The Solution:
Our designers tackled the challenge and went with Thailand’s national flower as the icon for this logo. “Cassia” is also the name of the national flower of Thailand. To make it easy to interpret, our team chose a “sans serif” font for the name. The final logo symbolizes the Cassia flower as well as elements of elegant and simplicity.