About the Company:

Crystal Chalet is a boutique jewelry store located in the Diamond Jamboree Plaza in Irvine. Their store is an authorized seller of Pandora, Swarovski, and Tous.

The Challenge:

Our client needed a logo that represented their brand and the items they sold at their store. They desired their logo to distinguish that their store sold fashion jewelry and not fine jewelry. Another challenge was guaranteeing the logo did not resemble diamonds, because their store did not carry diamond jewelry.

The Solution:

Our graphic design team utilized icons that are shaped like diamonds, but arranged them in a way that creates the shape of a crystal. Per our client’s request, we also incorporated the location of our client’s store in the logo. Finally, our designers used a Serif font to give the logo a sophisticated feel and chose a cool tone color palette in light blue so it matches with the “crystal” feel of the logo.