About the Company:
FLS Tours is a new division of FLS International which is America’s largest family owned and operated network of language schools. FLS Tours is a travel agency that specializes in customized vacation tours within the United States for young adults from around the world. FLS Tours offers a variety of exciting packages and camps for clients specifically seeking travel and activity only.
The challenge for Ready Artwork was creating a brochure for the client that maintained a good balance of positive and negative space while fitting all of the content onto the pages without looking cluttered. The brochure also needed to have the appropriate imagery to showcase each tour destination’s quintessential landmark.
Ready Artwork began the brochure design by appealing to students and parents with a clean design with an easy to follow layout for the parents who fund the tours for their sons and daughters. Clean and soft colors were used in the brochure as to not overpower the photographs of the destinations.
The completed brochure is a full-color 48-page catalog featuring tour itinerary information, beautiful destination photos and clear, well-written descriptions.