About the Company:
The Max Group releases products under the House Delights name. They are a company that provides healthy food and snack options for their consumers including fresh fruit such as mangoes and vegetables such as Broccoli.
The major challenge for this project was creating a box that catches the attention of supermarket shoppers while also considering logistics. The packaging also needed to work for both B2B and B2C; for the client selling to vendors and supermarkets selling to consumers.
Ready Artwork’s graphic design team created a design for the box that is optimal for a palletized unit. The number of stackable boxes was taken into consideration as well as how the boxes would look aesthetically once they were stacked.
The design team also worked with different colors and typography. The final product is eye-catching and also clearly aligns itself with the House Delights brand.