About the Company:
The author, Michael Keane, wrote a children’s book about Santa getting lost and how the military comes and rescues him. The author has a military background and is a Fellow of National Security at the Pacific Council on International Policy.
Since the client’s story is a Christmas-themed book, and great reading material for children around the holidays, a marketing push to boost awareness and sales was needed. The client opted for a billboard and Ready Artwork’s design team was assigned the task of creating the billboard design.
Ready Artwork’s Solution:
The billboard design features Santa in the forefront and the additional characters in the back. The title of the book is displayed at the top of the design in red, making it eye-catching. The billboard with the design was displayed at The Grove in Los Angeles, CA; a prime location with a staggering number of shoppers during the holiday season.