About the Company:
VivoAquatics is a leading provider of water management solutions to hotels, resorts, and waterparks worldwide. They assist clients by protecting their assets and saving money. The VivoAquatic Balance program allows the optimization of your aquatic facility performance and safety.
The company is also well-known in the industry and appears frequently in trade show publications.
Ready Artwork’s web development team had previously built the Vivo Aquatics website. The challenge for this project was creating an overall cohesiveness between the trade magazine ad and the website.
In order to achieve cohesiveness between the advertisement and the website, a style guide was created to ensure consistency. By doing so, a typeface was established to be used for all ads moving forward with an overall consistent style and color scheme.
The ultimate goal achieved with this project is the establishment of the ad and website as one certain entity.