About the Company:
Your Dream Garage Inc. is a Do-It-Yourself work shop for automobiles and motorcycles located in Baldwin Park, CA. Members have the option of working on their own vehicles by renting out a space equipped with fully professional tools and equipment.
The client requested a text-based logo that integrated the concept of a garage door. Since this was a brand new business, the biggest challenge of this project was developing a marketing strategy to steer creative direction.
Ready Artwork’s Solutions:
The graphic team actively worked with the client to develop an overall design concept, as well as conduct extensive research on the car industry and various car emblems. The logo features a rounded font that reads “Ur Dream Garage,” with the “m” in the text being suggestive of the panels on a rolling sheet garage door. A glossy red was chosen to reinforce an aggressive and confident feel, similar to driving a vehicle at high speeds. Altogether, the logo inspires DIY efforts while retaining the appeal of trendy car culture.