History:

Skylar Luna is a small business specializing in organic cotton children’s clothing started by a local Los Angeles designer. The brand has received a number of awards in the Fashion industry but also gotten recognition from Vogue, Style Magazine and many celebrities like Chrissy Teigen and Anne Hathaway. We’ve worked on some website fixes for this client before but she wanted to grow her brand even more so she signed on for SEO with our team.

Challenge:

The goal for this account was to drive traffic to the website and to rank for non-branded keywords like baby clothes or organic children’s clothing.

Insight/Research:

First our SEO team did extensive research on the industry and Skylar Luna’s competitors. What were the competitors doing? What kind of relevant keywords will drive traffic to the website? How can we optimize the website itself to improve the Google ranking and bring in more traffic? We wanted to make sure that all of our efforts would accomplish the client’s goals.

Solutions:

Currently, we’ve done on-page optimization and started blog writing to center around these keywords to drive traffic to the website. These blogs work in two ways, to drive traffic but also to inform readers about the topic we’re writing about. Some sample topics include the benefits of organic cotton clothing for children and clothing for sensory sensitive children. We write these blogs in a specific way to establish credibility on the website but so that they will also appear on Google when users search for these specific keywords.

So far we’ve doubled our clicks for ‘pajama’ related keywords and increase traffic by 67%.

Want to increase our website’s traffic? Contact our team of experts today!

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