History:

Magforce is an internationally successful company that specializes in military grade gear like backpacks and belts. They came to Ready Artwork to fine tune a strategy on how to break into the US market. So our team helped capture their branding and lifestyle through a newly designed website, video loop and photography. We already had one photoshoot for the client and because they were very satisfied with the last photoshoot, Magforce came back to Ready Artwork to have another photoshoot.

Challenge:

The biggest challenge for this photoshoot was coordinating and planning. Our team scouted multiple locations ahead of time that could show off the products’ features. We also wanted this photoshoot to have different scenes from the previous photoshoot in order to highlight different features and capture the products in a new light.

Insight/Research:

Our team coordinated and communicated closely with the client and their team to get a shootlist, focusing on capturing the intricate details and features of the products. This photoshoot, we wanted to focus on more camping and forest scenes, since our previous photoshoot was more casual wear with locations at the beach and city.

Solutions:

On site of the photoshoot, our team worked hard to take high quality photos of the products. In addition to taking photos, our videographer was on site taking videos to be posted on social media. These new photos were also added to the website and also posted onto social media. Through these photoshoots, we are creating the lifestyle that is Magforce. Customers can not only see the products but also the lifestyle that we want to promote.

Need photography services for your website or even social media? Contact our team today!