History:
Amphenol RF is the world’s largest manufacturer of coaxial connectors for use in radio, frequency, microwave, and data transmission system applications. Based in Connecticut, Amphenol RF has locations all over the globe.
Challenge:
Because of the nature of the industry as business to business, our designers had to strategize a solution to ensure these newsletters were visually appealing and also easy to understand.
Insight/Research:
Our team spent time researching newsletters and digital assets from the engineering and manufacturing industry to better understand the scope of this project.
Solution:
The nature of these newsletters were more informational rather than sales driven so our designers needed to find a solution on how to balance all the necessary information with graphics and images while still staying informational. The goal of the newsletter was just to inform potential customers and direct them to specific products on the website.
