The client requested an e-commerce website with a variety of user-friendly features. The aesthetics needed to reflect the advanced technology and trendy look of the product. Of the various website functions, the biggest challenge was creating a visual and interactive java script drop down menu.


The graphic team’s design concept was to go big. The typography, banners, and graphics are all very large, much like the product itself. Additionally, a color gradient on the logo and menu reinforce the overall progressive and urban feel. The developers built a hybrid website on Magento and WordPress. Features include: a video and image gallery, mailchimp integration with newsletter sign up box, blog, star-rating review option, and social media links. To accomplish the interactive menu, a custom java script was written so that menu categories are clickable and reveal drop down sub menus; products slide across the page for easy viewing. Finally, a 1-page checkout integration was added to encourage higher conversion rates among users.