About The Company:

Touren Wheels focuses on car rims and takes pride in constructing high quality and high performing wheels for their clients. At Touren, they strive for perfection and settle for only excellence. Touren Wheels is a subsidiary of the The Wheel Group, a manufacturer and distributor of automotive wheels and accessories here in Los Angeles, California.


Our client needed a user friendly website to showcase their capabilities and act as an online catalog for their products. They also wanted a gallery that would be easy for their team to update photos. Lastly, for a better user experience, our client wanted something on their website that could give their customers a better visual of their products.

Our Solution:

Having worked on numerous other websites for the Wheel Group, our team knew how to distinguish the Touren Wheels website but also keep it uniform under the Wheel Group family. Our developers created a responsive WordPress website for our client that was designed as an online catalog to showcase the wheels they offer as well as their capabilities. There is an email newsletter option for users to sign up for news and promotions from Touren Wheels. We also created a gallery for photos and videos that also acts as an Instagram live feed, so the Touren Wheels team only needs to update their Instagram feed and their website’s gallery will update as well. To provide a better product visual for users, we also added a configurator for users to search up their vehicles by year, make, and model. After finding their vehicle, users can then see what their potential new wheels will look like on their vehicle before purchase.