Zyllion: Search Engine Optimization
About the Company:
Zyllion, Inc. is an online purveyor of innovative massagers and health care products at affordable prices for their customers. Their designs target specific areas of the body (neck, shoulder, back, feet, etc.), and come with a range of customizable functions to suit your personal health and pain management needs.
The client was particularly concerned with increasing their page rank and visibility on Google and other search engines. Other competitors in their market are well-known names, such as: Brookstone, HoMedics, and Sharper Image. This poses a particular challenge in and of itself.
Ready Artwork’s SEO process always begins with research. An in-depth SWOT (Strength, Weakness, Opportunity, Threat) analysis was conducted on the client’s website. We payed specific attention to traffic sources and search queries in order to supplement our keyword research. Using resources such as Google Analytics and Google’s Keyword Tool led us to choose 12 focus keywords that targeted a niche consumer market. These keywords were then injected into the website content, where appropriate. Since Ready Artwork began working with the client, weekly website crawls were being conducted to track the overall health of the website, keyword rankings, and competitive analysis. Most recently, a comprehensive SEO campaign was run for Mother’s Day. This included a month-long google PPC (Pay-Per-Click) ad campaign, multiple press releases, and off-site link building. During this campaign, traffic to the site and keyword rankings saw a significant increase.
The keyword optimization has had a long-term effect. In 2014, organic traffic and visits increased by nearly 24% and the pages per session average has increased from 3.2 to 4.9, showing that relevant keywords are bringing and keeping users onto the website for longer periods and shoppers are discovering products they are genuinely interested in.