Nowadays, more and more people are on their tablets and phones. Without a doubt, if you are at a restaurant, mall, airport, or even at the park, you will often see a sea of people using their on-the-go devices. According to Forbes, small business owners should consider a responsive design if their company highly depends on their website to bring in sales. In order to develop a successful business, you must take into consideration what your target audience is looking for and how you can ensure that they have a pleasant experience while visiting your website. A negative experience can affect the way they view your business and might even jeopardize your professional relationship with them.


Essentially, a responsive design is used to reformat  your  website to make its content fit on every  device such as  tablets and smart phones. The  purpose of responsive  design provides an  optimal user experience while  having  information readily available. With responsive,  there is no need for expanding or shifting  across the  page. Not only will it accommodate  people who are  always on the go, it will also be  aesthetically pleasing  to all users.


Responsive will also help with SEO (Search Engine Optimization). According to Google’s developers, responsive design is a recommended configuration. When customers visit your site, they will be more inclined to stay on the page because it’s easy to navigate, easy on the eyes, and adjusts to their devices’ screen size. Because of this, Google will recognize this site as “usable”, which will help with site’s ranking. Having a responsive design is also essential because mobile sales have surpassed desktop sales. According to Search Engine Watch, 67% of users claim they are more likely to shop from a mobile-friendly site. So if SEO is generally a factor for your business, responsive design is highly suggested.


Through careful data collection, the chart to the left  provided by Ericsson predicts the increased mobile  traffic that is set to grow through 2019. According to  their mobility report, global mobile traffic will jump  from 1 exabyte per month to 10 exabyte per month. With  this statistic, it is safe to assume that more and more  people will use their mobile device to shop, gather  information, share interests, and browse. It would be wise for business owners to learn to grow with the ever –  changing technology. Learning to adapt to changes will  help you save time and money as well. If you decide to  implement responsive after you’ve already built out your  website, it will take more time to build out responsive  and more money will be spent to make that upgrade.

Below is our video describing what “Responsive Design” is:

For more information about website, graphic design services or online marketing services, please feel free to contact Ready Artwork at 626.400.4511.