It’s the New Year and you’re ready to start your online business with a successful track. However, it’s definitely tough trying to figure out what you should have on your E-commerce website. Even considering building an E-commerce website is a big step; There are many factors to take into consideration. In many situations, the wrong idea is to focus on the look and design aspect without thinking about the business of making a sale. Of course the online presence is very important, but you want to own a website that will generate sales for you, while achieving its best appearance! Everyone has a different goal and idea of how their online store should present itself, here are 3 imperative features to help you get started on building your successful e-commerce website!
Don’t you hate shopping on a website where you can’t find what you’re looking for, or when you can’t seem to locate the “add to cart” feature? A happy customer is a returning customer! You want to make sure that your website is easy to shop, locate products, and is available for taking questions and comments. One user-friendly feature that we try to encourage our clients to obtain is the One Page Check-out. It’s a very efficient tool for buyers to check out in one easy step. Instead of having to go through 6+ pages of entering information and possibly forgetting what they input and having to go back, they can see all the necessary fields needed to complete their transaction. Just to give you a better idea, take a look at the picture below –
2. Display the Latest News/Deals
All buyers are always looking for a good deal or cheaper alternative. Once they see something that’s either on sale or has a bundle deal, it will definitely get their attention. The best way is to have these types of information displayed on the home page so once your customers enter your online store, it’ll be one of the first things that they see. The key is to grab your audience’s attention and to have them stay on your website for as long as possible. Ready Artwork’s clients’ websites usually have a rotating banner laid out on the top of the home page. You want to make sure that all the best deals, new arrivals, and recent promotions are visible within the first fold.
3. Accessibility to Inquiries/Comments/Questions
Often times, customers will have questions about certain products and to be able to have someone they can reach out to is very important. As quoted by Steve Jobs :
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
A few ways to ensure that your customers’ questions are answered can be performed through live chat, FAQ page, and/or contact forms. A live chat could be an alternative to contact forms since you’ll be able to get a response to your customers immediately. We like to suggest creating a FAQ page for our customers so they can answer popular questions that they generally get from their own client base. More often than not, the FAQ page can help filter out a lot of every day questions without overwhelming your mailbox.