Is your e-business ready for the holiday season? For the first time in 15 years, U.S. consumers have voted the Internet to be their number one destination for shopping this year. Accounting firm, Deliotte has been conducting a survey for the past 15 years of over 5,000 U.S. individuals. According to eMarketer’s latest estimate, retail e-commerce sales are expected to hit $262.2billion for this year, approximately 16.4 percent increase from 2012. With Christmas just around the corner and with online shopping expected to increase drastically, the best way to prepare your e-business for the holiday and for the upcoming year would be to get your company website SEO-ed (Search Engine Optimized)!
Online shopping trend sweeping the world.
Now, more than ever, SEO is especially important for E-commerce businesses. What once used to be an optional agenda, has now become essential for every company’s basic survival. The online shopping trend has not only swept across the United States but is happening around the world as well. Just this past November 11, 2013, (a day China proclaims as, “Singles’ Day”) online consumers set a record with internet shopping hitting sky high. With technology quickly progressing, it only makes sense that people will start switching over to online shopping. Forget about those hectic parking lots, avoid the mad dashes for great deals, and skip the never-ending lines at department stores this year because everything can now be done at the comfort of your own home. As consumers continue to shop online, it’s becoming increasingly important that your website is being seen and ranked within the first few pages of search engine results.
So, what is Search Engine Optimization?
SEO is about gaining optimal traffic from search engines for your business’s website. This means increasing the amount of relevant and quality traffic to your site. SEO refers to the strategies and techniques which are practiced in order to raise your website’s ranking in search engine results. Your website’s ranking is determined by several factors:
- Content Building: It is important that your site does not contain any spam or duplicate information; quality content should be researched and developed throughout your site.
- Keywords: Your website pages and online content must contain relevant keywords pertaining to your business’s products and services.
- Link Building: Gaining links from other websites and individuals shows search engines that people find your content to be informational and useful, this builds trust and relevancy for your site.
- Code Optimization: HTML coding affects the usability of your site, making sure that your website is quickly loading and easy to navigate, contributes to the rising of your website’s ranking.
In the end, the main point is that Google and all of the other search engines want to see that your site is trustworthy, relevant and is providing unique and quality information to online users. If your site is not showing up for your target audience within the first few pages of search engines results, then people are not going to be visiting your website, which means they will be less likely to purchase products or services from your site. Not knowing how to properly optimize your site can be detrimental to your company’s overall business and survival. That being said, SEO is a crucial element in today’s marketing campaigns. As more and more individuals begin to switch from brick and mortar stores to online shops, your website’s ranking will begin to rely heavily on the efforts you put towards digital marketing and SEO.
Ready Artwork is an online marketing firm that specializes in building websites and implements current SEO (Search Engine Optimization) and SMM (Social Media Marketing) techniques to help their clients achieve sales goals. For a free consultation and quote, call (626) 400-4511 or contact us here.