Welcome back to Ready Artwork’s Web Wednesday!

It seems like only yesterday that the early smartphone models came onto the market and changed the way we think about mobile phones. Now, every time you blink, there seems to be a new app for making smartphones even more convenient. So, it’s no wonder the number of mobile web users in the United States is quickly on the rise. Everywhere you look, someone is using their smartphone to check their e-mail, send a text and yes, even browse the web and watch online videos.

Let’s take a look at some interesting numbers that shed light on how smartphone users are using their phones:

  • Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. (source)
  • 13% of those ages 65 and older now own a smartphone and only saw modest or non-existent growth of users. (source)
  • In December 2011, 47.5 percent of the total mobile audience in the U.S. used mobile browsers, up 11.1 percent. (source)
  • As of early 2012, 58% of American adults have a desktop computer, 61% have a laptop. (source).

Business owners should take note that about 46% of smartphone users browsed the mobile web before making a purchase during the holiday season. Such a high percentage shows how important a strong mobile web strategy can be for a business. It’s no longer enough to have only a website or a social media presence. If you have an informational or e-commerce website, setting up a mobile website will help increase the amount of time viewers can spend researching your business or browsing your product selection.

With a mobile site, users should be able to get to exactly what they’re looking for in just a few simple swipes.

For example, have a look at Ready Artwork’s home page on our mobile site:

Mobile Website Ready Artwork

Everything is formatted to fit on a smaller smartphone screen, and every link is easy to see and tap with just an index finger. While a typical website may look great on a computer screen or a tablet, it may look extremely different on a 5-inch mobile phone.

It is important to make sure that the information on the mobile site is a lot more condensed and easy for users to navigate. Most people are on the go when they’re browsing the web on their phones, so information should be straightforward and to the point!

As the number of people with mobile devices increases, it is important to have a mobile site to specifically target smartphone. Ready Artwork can build a mobile website for you that is tailored to your needs. Give us a call today for free consultation at (626) 400-4511.