It’s no secret that video marketing is on the rise, especially in the Los Angeles area (we are near Hollywood after all). But how is your video marketing strategy benefiting your business?
Video marketing is integrating videos into your marketing campaigns whether to promote your company, product, or service. Video marketing needs to be taken seriously, in fact, Youtube is now the 2nd largest search engine on the web and by 2020, 75% of mobile traffic will be video according to Cisco. But most importantly, video converts more customers.
If your company hasn’t been developing video marketing strategies, then it’s crucial that you start now. Whether it’s a product introduction or a public service announcement, video marketing is certainly where marketing is heading in the future.