After you established the fact that you need a website for your business, what is your next step? How about the purpose and the goal of having a website. In other words, what are you trying to achieve through your website? Continue reading to see if you are doing the right thing with your website.
Some of the typical reasons business owners develop websites are:
- Marketing – promoting what you do and products or services that you offer
- Business support – providing support information for an application or business process
- Reducing help requests via email, phone and feedback forms
- Educating and informing – providing learning resources
- Community – building a forum or community
And depending on the type of site there are generally two types of business goals for having a website:
If your site’s goal is to generate leads, then there are a couple of things you can do with your website to increase this number. The site should be built with colors, images, layouts and other information that lets your new customers navigate easily and find answers they need from your business. For example, having an “About Us” page where you introduce your company and products/services to your target audience helps to answer the question of who you are and what you do. Setting up social media (such as facebook, twitter, and instagram) networks and having that on your website will strengthen your online presence and inform visitors that your business is available in other channels of communication. Lastly, including media rich content such as a photo gallery or a series of youtube videos can help your customers visually engage with your brand. Be sure to consult with your web designer on how to develop a site that can attain your desired goals.
If you are aiming for sales conversion as an e-commerce site, there are additional strategies you can implement. To achieve sales objectives, always consider user experience and functionality plus simplicity of navigating through your product inventory. For instance, searching, filtering and logging in to track purchases are necessary. Another user-friendly feature would be to develop a single page form for customer check out. According to an article from Entrepreneur, aside from content and navigation, credibility and customer service are also critical. Thus, you can also allow shoppers to write product reviews and have a contact form to provide customer service assistance.
Now that you know the use and goals of different types of websites, be sure to go through them when you meet with a web designer. Keep these goals in mind for creating the content, structure, design, and navigation for your business website.
To learn additional strategies for obtaining goals in e-commerce and informational websites please contact Ready Artwork at 626.400.4511 in San Gabriel.