When was the last time you googled something? Chances are that you probably used your smartphone to search for a business around your location. If you are conducting searches, then chances are that many people have done the same thing. So if you want these people to be able to search your business, then you’ll need a good local SEO strategy.
What is Local SEO?
Local Search Engine Optimization (SEO) refers to optimizing your web pages to rank for organic queries in the search engines based on location. Thousands of local customers in your area use local search every day to find the best local businesses. You can help increase your chances of getting found through Local SEO.
Why Is It Important?
Fact: 75% of search engine users never scroll past the first page of search results. By developing your own local SEO strategy for your business, you can land yourself a spot on the first page of search results, helping you to effectively reach more people and optimize your website.
The following is from an independent study released which cites some very important statistics about consumers who use Google Search:
- 46% of all Google searches are local
- 64% of local customers use search engines and directories as their main way to find local business
- 50% of local mobile searchers look for business information (like a company’s address or phone number)
- A whopping 78% of local mobile searches result in an offline purchase
If these statistics aren’t convincing enough, see what we did for one of our clients:
For a local Laser and Slimming Day Spa in Arcadia, our team helped increase organic traffic to the website by 12% and goal conversions have improved by 30% just from the first few months of SEO work. They accomplished this through keywords and local listings.
Need help growing your business? Contact our SEO team today!