Ready Artwork的平面設計專業建立多年來服務於各行各業的領域基礎之上。我們知道如何將您的品牌自對手中脫穎而出,更何況,擁有良好的平面設計,可以有效地提高品牌知名度並成功吸引客戶。

高效的平面設計必須具備:

  • 對整體呈現和色彩版面的充分理解
  • 明白如何從激烈競爭中脫穎而出
  • 設計過程中保持一致的呈現方式
  • 圖像化良好設計背後所傳達的故事
  • 清楚了解您的品牌故事及創立宗旨

平面設計服務流程:

1.產業研究:我們將針對您的行業別收集不同的品牌標誌和設計,以作為我們靈感的起點。
2.嚴選字形:在花費時間充分了解您的客戶族群後,我們會設計出適合他們的字體選擇。以一家主要消費者為年輕女性的品牌,應會採用一種精緻、曲線化和夢幻的字體設計。
3.草圖比稿:將提供3種您最中意的設計中進行定稿選擇,同時並基於您的需求繼續下一步動作。
4.概念優化:在您進行定稿選擇後,我們的團隊將開始微調並優化所有版面細節。
5.最終交件:我們將交付高等質量的設計檔案,同時,相信這也是您的最好選擇。

 

我們的平面設計團隊致力於隨時提供您所需的各種高成效平面設計。如果有興趣於我們的專業平面設計服務,請點擊下方連結:

[以下鏈接]
創意包裝設計
專業標誌設計
商品型錄設計
行銷商化設計

OLD TOWN MONROVIA LOGO

Ever since moving to Monrovia, Ready Artwork has worked closely with the city on various projects. We’ve created motion graphic videos and websites for several of their campaigns and after much success with those projects, the city approached our team about redesigning the branding of their Old Town community. Old Town Monrovia is the heart of the city, packed with around 400 diverse businesses and historic buildings.   

CHALLENGES & OBJECTIVES

The City of Monrovia has been around since 1866 and the Old Town itself has been running for 26 years. While the city has much history, the client wanted to revamp the branding to be more modern and garner more awareness outside of the city. There has been growth in the biotech industry and technology so the goal for the logo was to reflect a blend of small town charm with booming technology and progress.

MILESTONES

The city board loved what our designers accomplished with this logo and we were given many more projects like the Old Town Monrovia website and video to work on. Continue reading to find out more about our team’s logo process and how we accomplished the city’s goals.

INSIGHTS & RESEARCH

Our designers communicated very closely with the City to understand what they envisioned for the logo. The existing logo was very dated because it had a lamppost, so the client wanted to remove it to make the logo more modern and timeless. In addition, the client didn’t want to include any businesses or landmarks for fear of dating the logo or even misrepresenting the Old Town Community. Our designers looked into the logos of neighboring cities to draw inspiration before starting. Our logo process includes 12 napkin sketches to start identifying what the client likes. From there, our designers go through more research, color study, and typography study before narrowing down a more finalized design to show to client for revisions.

OUR SOLUTIONS

Our designers created a final logo that is clean and more contemporary, yet heartwarming and inviting for people of all ages that visit Old Town. The old logo included a lot of small text and did not pop. In contrast, the new logo is much more dynamic, bold, and more representative of what Old Town Monrovia has become.

OUR RESULTS

The new Old Town logo is simple yet absolutely timeless. It can stand the test of time and be used on the Old Town Monrovia website, promotional material and banners for years to come.

If your business or organization needs a logo that properly represents it, contact our team today!

 

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