Shoeland PPC Case Study
Looking good shouldn’t break the bank. Shoe Land has been delivering the hottest styles at irresistible prices since 1997. New shoes hit their retail stores and fly off their shelves swiftly and it was time to let customers online experience the thrill of getting high fashion shoes for prices that are worth bragging about.
Here’s how we were able to help with that transition from brick and mortar to an e-commerce powerhouse.
Shoe Land is very well-known in Florida and Georgia but the challenge for us was to super-charge their brand awareness.
Our objective was to reach a new audience and drives sales online in states other than Florida and Georgia.
To do this, we were going to need to run Google Shopping Ads as well as Social Media Advertisements.
We began to see results almost immediately after our team implemented PPC ads.
The Google PPC ads helped boost revenue by 74%.
The Facebook sales ads boosted revenue by 62%.
The Instagram sales ads help boosted revenue by 30%.
Continue reading to see how our team accomplished these milestones and continued to grow the Shoeland account.
The first thing we needed to do was to implement retargeting. This is an extremely effective technique and also being able to create audiences from our existing visitors would be very helpful.
Next, we created our different audiences for both Google PPC ads as well as Facebook.
First, to build up brand awareness, we allocated some of Shoe Land’s budget towards gaining page likes on Facebook.
We determined that the rest of the ads should be direct sales ads for both Facebook and Instagram.
Most importantly, we needed high-quality product photography and received help from the design team to create eye-catching images of the hottest selling shoes with a minimal amount of text to comply with Facebook and Google standards.
In the first month, the Facebook like campaigns generated 9,225 page likes and improved the page likes by 197%.
Overall, in the first month we saw a 101% increase in sales with the help of the Social Media and PPC ad campaigns.
The successful ads continued and varied based on the seasons and we began introducing customer retargeting ads. This worked especially well during important sales holiday sales such as Black Friday and Cyber Monday.