視覺效果已成為吸引客戶目光的決勝關鍵。為了更重點式地解決客戶的問題,Ready Artwork延伸拓展了我們的專業服務,包括動態製圖、影視製作和平面攝影。

每家企業都有自己的忠旨故事,Ready Artwork誠心希望能夠幫助將這些動人故事轉達給您的客戶,無論是通過系統的動畫、公司影視作品還是產品平面攝影。我們的影像製作團隊將不惜花費大量時間分析並研究了解客戶想要全力傳達的企業理念。

提供的多元服務:

動態標誌
動畫影視建構
公司影片
資訊影像
商品平面攝影
生活紀錄攝影

 

因為沒有編制內的攝影設備團隊,因此視頻製作和攝影在企業端聽起來或許感到非常困難去執行,但我們的團隊正在此為您提供協助!無論是那個行業,我們都提供一個有力的影像衝擊,而您需要這些強烈的視覺效益來增強貴公司的營銷策略!

Monrovia Water Conservation Video

Infographic flyers are often the go-to medium in these kinds of situations but a video can be so much more memorable and impactful than just images and text to inspire action in the local community. It’s been proven that audiences retain visual information much better and more accurately than information they either read or hear.

The City of Monrovia came to Ready Artwork to work on an informational water conservation video to alert the public that the drought was actually not over. We’ve worked with the city on a number of different projects, so we were very excited to support the city alongside this campaign.

THE CHALLENGE

It was crucial that this video conveyed a sense of urgency but also credibility to inspire action. A big challenge was overcoming people’s misconceptions about the drought.

Insights & Research

Our team worked and communicated closely with the City of Monrovia to fine tune a script for a short video that would be easily shareable but still educate the public. From there, we created a mood board, inspired by many other public service announcement to see how we could go above and beyond existing content. After initial research, our team decided that motion graphics was the perfect way to educate the residents of Monrovia about this issue. Many other similar videos were often done with actors, our team felt that an animated video would make the video stand out and also much more memorable. After these items were completed, our video team created a storyboard envision what scenes were needed for the video.

MILESTONES

The final product was so engaging and memorable that it inspired other local cities to contact our team about creating their own water conservation video! Continue reading to discover our video process and how our team created a video that was effective and impactful.

OUR SOLUTIONS

Our motion graphics team took this research to start creating graphics that would fit with the script. An essential part to this video was the voice that would accompany the graphics. Our team choose a firm but optimistic voice that complemented the message and set the tone for the entire video.

Our Results

The client was very ecstatic about the final product and the video was also featured on the Monrovia City Manager’s Update email and all over the city’s social media channels, receiving very positive feedback from the community and garnering over hundreds of videos on their website.

Video marketing is so crucial for any campaign or business. Visual content is 40 times more likely to be shared on social networks and content with visuals get 94% more total views.

Are you utilizing video to its fullest potential for all your business’ needs? Contact Ready Artwork to see how videos can boost your company’s digital marketing strategy.

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